Identity systems and visual direction for modern product brands. Functional and bold, reduced to what matters.
Visual Direction Sprint
5 to 7 days
- Logo (primary lockup)
- Typography direction and hierarchy
- Color direction and usage rules
- 2 to 4 context applications (picked per project)
- Basic usage notes
Outcome
A finished logo and a clear visual direction.
Identity System Sprint
10 to 15 days
- Logo system (logo options, additional lockups, spacing and sizing)
- Typography system (scale, spacing rules)
- Color system (contrast and usage)
- Editable templates (social, pitch, doc, or other relevant formats)
- Extended usage examples and mini guidelines
Outcome
A usable identity system, ready for consistent rollout.
Working style
- Fixed scope, tight timelines.
- Async first. 2 to 3 calls total.
- Delivered in Figma. Limited slots.
Other ways to work together
Retainer
Ongoing design support for teams shipping weekly.
Contract
Embedded support for a period of time.
Start a project
Include a link, what you are building, what you need help with, timeline, and budget range.